5 Tips for Tight Turnaround Creative Video Production

As a freelancer in creative video production, your reputation is everything to you. Without it, your business would certainly fail. Luckily, your reputation is generally built on two things that are already within your control, the quality of work that you produce, and your ability to meet deadlines. If you have ever struggled with the latter component, then this post is for you. Here are five tips for achieving a tight turn around on your video production projects.

1. Stay Focused on The Deadline

The first step in making sure you meet your client’s deadlines is to simply care about your performance in completing work under deadline. Once your deadline is a priority, you will be more likely to make a serious effort to meet them. To make sure you meet your deadlines, consider missing one a cardinal sin. After you have established this habit, the rest is just a matter of logistics.

2. Keep a Running List of Projects & Deadlines

One way to make sure you never miss a stated project end date is to keep a list or spreadsheet of all your current projects, their status to date, and their expected deadline. Depending on your organization skills, you can even color coordinate this list to show what stage of development each project is currently in. Alternatively, this could be an online list or spreadsheet, or just a list on paper. The tool you use does not matter, so long as you are keeping track.

3. Communicate Clearly

One reason many freelancers lapse on their deadlines is that they do not communicate their expectations clearly with the client. When the deadline is fuzzy, you will have a much harder time reaching it. Instead, be clear in setting your deadline and explaining your process. If the client fails to mention a deadline, do not forget to ask for one.

4. Give Yourself a Cushion

Yet another way to make sure you are completing and submitting your work on time is to build in a cushion. Essentially this means you give yourself a deadline that is a few days earlier than the one the client stated. This way, should anything go awry, you still have a few days to tie up loose ends. To do this, break your project down into smaller pieces, and estimate how long each piece will take, giving yourself about 15% more time than you think it will realistically take. This way, you can accommodate any delays, or finish early to the delight of your clients.

5. Have a Clear Outcome

Lastly, you and your client should agree on what exactly the end deliverable will be. This way there are no disagreements about what you are supposed to have accomplished when. When you turn in a project the client did not ask for, you will have to go back and do extra work to correct the mistake, necessitating more time spent on the project.

To find out more about how you can speed up your work to keep your creative video production projects under deadline, go to ProductionFor.com now!

8 Terms to Know About Internet Video Production

The best Internet marketing videos can generate long-lasting and profitable traffic to your online store or website. On the other hand, a bad video could tarnish your reputation and alienate your target audience. No matter your reason for creating an Internet video production, in order to make a video that people actually want to watch, you need to have a baseline level of knowledge. Here are a few terms you should know in order to create the best Internet videos.

1. The 180-Degree Rule – This refers to a commonly accepted standard among camera technicians on film and television sets, and refers to keeping all camera angles on one side of an imaginary line running through the set, parallel to the backdrop. Crossing this line can cause confusion and discontinuity in a video.

2. Broadcast Quality – This term refers to standards set by the National Association of Broadcasters that determine the quality of audio and video that is put on the airwaves or Internet. It can also refer to a type of camera that is used to record in broadcast quality video and audio.

3. Concept – The concept refers to the first formal document created in the process of coming up with a script. It does not always have the same format, sometimes it is an outline, sometimes it is just the main idea of the video. Either way, it is the fundamental idea of the video from which all other details will emerge.

4. Dirty Track – The dirty track is an audio file of low quality that will not be used in the final deliverable project, but is recorded while filming solely for the sake of synching better quality audio with the video track in post-production.

5. Editing – Easily the most important part of any type of video production, editing is what takes all of your loose clips of video, and brings them together in a comprehensible and engaging segment.

6. Frame Rate – The number of frames of video you record per second refers to the frame rate. This is usually shown in camera specifications, followed by a designation of progressive or ‘p’ and interlaced or ‘I’. Some common frame rates include 24p, 30p, and 60i.

7. SERP or Search Engine Results Page – The SERP is where your results show up after you search for something on Google, Bing, or one of the major search engines. The quality of your video and the amount of people like and share your video, determine where it shows up on the SERP.

8. Lavalier (Lav) – A lavalier is a small microphone, about the size of a pencil eraser, that can be worn on someone’s person. It is small enough not to be noticeable on camera, but effective in recording someone’s voice, whether they are acting, speaking, or being interviewed on camera.

For more Internet video production terms, tips, and tricks to help you take your marketing videos into the stratosphere, look no further than ProductionFor.com now!

Five Points Of Filmmaking

Making a film is really a dream for thousands. Millions of young-old-aged talents are still seeking the chance of getting into the Industry. Literally getting a chance as a filmmaker is really a BIG DEAL, so exploiting such drawn chances is the other big challenge of debut ones. Great Filmmakers have their own spectacular directorial Style; implementing such unique style in financing gives you a unique identity. Here is explaining some facts that lead you as a successful filmmaker.

Your Script: Scripts are considered as the backbone of Movies, so that is the reason why you needed to take a special attention while writing (or) choosing scripts. Choose a good story in according to the contemporary trends; this is a very important thing. Might you’ve some inspiring stories to tell or else you inspired from a book that you read sometimes in the past, whatever it may be, – always make sure that your story will not be an outdated one.

Casting: Casting is an important aspect that leads to the success of films; usually the casting process is handled by Casting Directors, Script writers and Filmmakers. They select the artists on the basis of proper audition, in according to the script. As like script/story, the performers also the core part of every movie.

The Crew: If you are a debut filmmaker, then its best to work with the persons belonging to the same criteria. Let’s illustrate with an instance: Think that, you are a new filmmaker and your cinematographer have 40 year of on-location experience, then certainly he won’t hear or respect your words. Always beware of such facts.

Publicity: It is really an indeed thing, if your budget is high, then you can promote your film by organizing some mega events or such overpriced prime Time TV shows. If your budget is low, then choose the cheaper ways of promotion such as social media promotion, promoting film through brand collaboration etc. Social media is comparatively a cheaper way to publicize your movie, for just $10 you can saw your advertisement to 10,000 peoples. This is really a worthy method to promote a movie.

Filmmaker’s Responsibility: Fail or success of every movie is dependable on the director’s talents. In pre-production stage of filmmaking – filmmaker’s job is to take a special attention in scripting and casting, in production stage-the filmmaker is responsible to take a special attention in maintaining the quality visual outputs and in post production stage – filmmaker’s responsibility finish the work within scheduled time.

Corporate Film Production Services Company – How to Choose

Corporate Film production services can be a great source of help to you if you want a film done for low costs and within a short period of time. Making a corporate film is really a dream for thousands. A number of video production companies one will find on the Internet which will offer you the best services. Compare one company against another and be sure to way each of their strengths against their weaknesses. The independent corporate film requires specific preparations in order to achieve the best results for your business presentation, corporate filming, marketing project, advertising. The best way to tell whether the company is capable enough to shoot your corporate film. Video is the most powerful medium to pass on your message for your company. Thus it is very important that you get the right corporate film production service for your video.

For video production, you must need a video production company which will make a video as the way you want. There are five major steps to follow in film production:-

• Development

• Pre-production

• Production

• Post-production

• Distribution

The five phases of video will differ depending on the type of project that you want. The pre-production stage includes processes like concept and idealizing the video to be created and planning and scheduling the recording process of the corporate film. The production stage is the stage in which actual recording of the video takes place and the video to be created comes into being. The post production phase is the stage in which the video is edited and corrected to make it more perfect and various visual effects are added to it to make it look more realistic and good-looking. All of these stages in the corporate film making process require the services of different individuals with quite diverse skills. For every minute of a finished video, between scripting, shooting, editing, graphics, animations, and choosing and inserting exact music, a video production company might spend 20 hours or more of work effort. A production company will work with you in the pre-production stage to help you deliver your message, which we then apply to the production and post-production

When it comes to video, it is important to not simply speak from a script. Video editing can be a very long process and requires much patience while putting the clips together. But a good video production company will try to make the experience pleasant for you. They will be helpful and work at making you happy. If you sense personality attribute, conflicts or lack of concern for your needs, these will be intensifying as the project progresses. Now a days in many bloggers they cover everything from lifestyle to food and fashion, and local events, but a good corporate movie production still commands the attention, as the industry carries on making big budget corporate movies with best quality and satisfaction.

I hope this article will help you find quality corporate film production services. Also be sure not settle for nothing less than perfect as this is your project and perfection is key in film production.

9 Tips For Choosing a Video Production Company

Unfortunately, many businesses rush into video production without thinking it through. But a rash decision without a clear plan or set goal will lead to disappointment, and waste your time and money.

How can you avoid this outcome and be happy with your next video project? These 9 strategies can help you produce an effective video without a lot of headaches.

1. Begin with the end in mind.

Don’t just make a video because it’s the trend right now. Instead, think about what you want your video to accomplish for your business. Is your goal to increase business? Educate your viewer? Train your employees? Determine your goal first, then work with a company that understands the scope of your needs and can consult with you to achieve your goals.

2. Cheap video comes at a premium.

Be wary when a production company offers its services at a rate that seems too good to be true the production team may just shoot from the back of the room on a tripod and call it a day. But it’s more expensive to do it wrong the first time and have to redo it. So find out what’s included in the total package: Are edits included? What about music licensing? Or travel expenses? Watch out for those additional costs that can be thrown in at the end and bust your budget.

3. Value accountability and reliability.

Some companies will over-promise to land a client then under-deliver when it comes to the end product. Can the company ensure on-time delivery? Does it have the resources to do so? If you don’t receive the final version until a month or more after filming, will the content still be valuable? Get a guarantee that you’ll have a team dedicated to your project that won’t quit until your video is the embodiment of your vision.

4. Consider your audience.

Prospects and customers who see your video will immediately form an opinion about your business-it affects their perception of your brand. And what could be more important than how potential clients perceive you before they meet you? Think about your target audience and what elements are important to them, then be sure to create a video that reflects that. If you’re including testimonials from clients, be sure they’re reflective of your target audience. Otherwise, you risk alienating your current client-base.

5. Work with experts in your industry.

When choosing a production company, work with someone who already knows what works and what doesn’t by looking to those who specialize in video content for your industry. Experienced vendors have an eye for details you may miss. Don’t forget to get references and sample videos before signing a contract.

6. Consider the value of your time.

How much is your time worth? For example, a retail store owner should be concerned with store sales, not managing a video project. Work with a company that doesn’t require any micro-managing on your part.

7. Choose someone who’s up on video industry standards.

This includes optimizing videos for HD and mobile devices. Make sure your partner creates videos that can be readily accessed in social media, on your website, and anywhere your video might be viewed.

8. Be careful when hiring friends or family.

It may seem convenient to hire Uncle Bob or a longtime client, but it might be more costly to your relationship if the quality of their work doesn’t add up and, in the end, you have to do the job again.

9. Expect stewardship.

Your relationship with the production company shouldn’t end after filming. Choose a production team who can advise you on future projects and provide ongoing, fresh content for your business year after year.

Video is increasingly present in strong marketing strategies. It’s time to add it to yours.

Cinefruit Company has produced video content for major brands like Infosys, Career confidence, 3M India, Knoture technologies, Aim High etc.

What Is a Motion JPEG (MJPEG or M-JPEG)?

Motion JPEG (MJPEG or M-JPEG) is a video compression format in which each video frame or interlaced field of a digital video sequence (including video and metadata such as subtitles and closed captioning) is compressed separately as a JPEG image. Originally developed for multimedia PC applications, MJPEG is now used by video-capture devices such as digital cameras, IP cameras, webcams, and by nonlinear video editing systems. It is supported by the QuickTime Player, the PlayStation console and browsers such as Safari, Google Chrome and Mozilla Firefox. MJPEG was first used by the QuickTime Player in the mid-1990s.

MJPEG is an intra-frame-only compression scheme. Because frames are compressed independently of one another, MJPEG imposes lower processing and memory requirements on hardware devices. As such, the image-quality of MJPEG is directly a function of each video frame’s spatial complexity. Frames with large smooth-transitions or monotone surfaces compress well and are more likely to hold their original detail with few visible compression artifacts. Frames exhibiting complex textures, fine curves and lines are prone to exhibit DCT artifacts such a ringing, smudging and macroblocking. This gives MJPEG an advantage over interframe compression schemes, which do not accommodate rapid motion between frames and require more hardware to meet the memory demands of interframe compression.

MJPEG is frequently used in non-linear video editing systems. Desktop CPUs are powerful enough to work with high-definition video so no special hardware is required and they in turn offer native random-access to a frame. MJPEG support is also widespread in video capture and editing equipment, allowing for easy file-sharing for uses such as archiving and transcription.

Prior to the recent rise in MPEG-4 encoding in consumer devices, a progressive scan form of MJPEG saw widespread use in the movie modes of digital still cameras, allowing video encoding and playback through the integrated JPEG compression hardware with only software modification. The AMV video format is a modified version of MJPEG.

Many network-enabled cameras provide MJPEG streams that network clients can connect to. Mozilla and Webkit-based browsers have native support for viewing MJPEG streams. Some network-enabled cameras provide their own MJPEG interfaces as part of the normal feature set. For cameras that don’t provide this feature natively, a server can be used to transcode the camera pictures into an MJPEG stream and then provide that stream to other network clients.

The MJPEG standard emerged from a market-adoption process rather than a standards body and thus enjoys broad client support. Most major web browsers and video players provide native support and plug-ins are available for the rest.

The Closed Captioning Project LLC is a 501c3 non-profit dedicated to the improvement and accessibility of closed captioning and closed captioned media.

Made up of visual artists, musicians, technicians and engineers we are attempting to view the captioning process through new and numerous lenses while seeking to research and experiment with the closed captioning process through a multidisciplinary approach.

How a Motion Infographics Video Helps in Developing Brand Relationships

Motion Infographic Videos refers to the graphical representation of information in a video format. They are a perfect blend of visual as well as auditory appeal, which makes them an ideal tool for advertisement or for the dissemination of any information to an audience. The graphics may be in 2D or 3D format and generally contains elements like stop-motion animation, digital video, film footage, pictures or different visual forms necessary to tell the story.

Not only do motion infographic videos have a longer lasting impact but also quicker dissemination of the intended information can be done in a more effective manner. A 3 minutes animated video can convey more information than an entire brochure as they are easily comprehensible. Many companies use these videos in their YouTube channels and other media sharing websites to reach out to their customers more effectively.

Here are some ways in which these infographic videos help in developing brand relationships.

Much better publicity
With the advent of video sharing websites, videos have become the most favoured means of publicizing products/brands. Videos being the most shared material online have the potential of becoming a powerful SEO tool. Frequent liking and sharing of these short films are a norm and are bound to make one’s product popular within days. Moreover, any complicated data can be broken down into easily comprehensible formats.

Proximity with the audience
The audience watches films which they feel close to and can relate to the experience being shown in the story. A short infographic video that strikes a chord with the audience is bound to trigger an emotional response and hence, a sense of attachment. A content rich video is easily comprehensible by the majority of the population. People associate more with companies providing their introduction in such a brief and apt manner. For instance, businesses spend hours filtering information about what they actually do, what they can deliver, and their market target. Distilling all that abstract information down to a couple of sentences helps create a ‘unique selling proposition’.

Variety of platforms
Ensuring prolonged exposure to the products is the key to increasing a company’s consumer base. Since these videos can be played on a variety of media platforms, they can reach a larger audience base for the promotion of the product. They can be published on TV or the company’s website, or other media sharing sites such as Facebook, blogs, YouTube, Vimeo and Daily Motion to convey the message to more people. Businesses can also use these videos in trade shows, share them through DVDs and pen drives or utilize them for any marketing and sales strategies.

Builds trust
Using storyboard development and possible voice-over sound allows a company to convey its message in a more clear and interesting manner. User-friendly infographic videos develop a sense of entitlement in the viewers towards the company. The viewer gets to know the business and feels the urge to know as much as possible. Instilling this feeling builds a sense of trust and confidence in the customer about the company. The viewer is more likely to use the services provided by the company and recommend it to others once this sense of trust is instilled in him.

One cannot dispute the impact of motion graphics in visual representation. Infographic videos are becoming the most effective promotion techniques in the digital marketplace. A need to engage the audience at a deeper level has resulted in the adoption of various innovative techniques for conveying the information. Most businesses have opted for hiring professional services to make effective infographic videos. In addition to these customized films being more engaging than regular live shoots, the low-cost aspect is helping firms realize the potential of this medium as a must-use tool for their marketing and sales and for sharing any other information.

Home Road Films is a video production company based in New Delhi. They offer a multitude of services related to films like Explainer videos, Training Videos, Corporate films, Graphic Identities, Product Videos, Motion Advertisement, etc.

How to Light For the Green Screen Video Effect

The green screen video effect is amazing. You stand in front of a green backdrop and hit record on the video camera. Then, you drop the footage into your video editing software, select a new background, apply the chromakey filter and you are instantly transported to a new location. You can be in a shiny new office, standing in a hightech virtual set, on the beach, or even on the moon. At least, that is how you imagine things will work.

All to often, the first attempt you make at the green screen effect produces disappointing results. When you try to remove the green background in your editing software, you do not get all of the color to disappear. You play around with the settings to get more of the green to go away and suddenly the middle of your shirt disappears. You make more and more adjustments until things look better. You have lost all of the fine details around the edges, but the green is gone. But, when you hit play, the edges of your footage dance around like lighting bolts. You go back and blur the edges until they turn to mush.

After hours of tweaking and fine-tuning, you have created bad green screen video.

Creating Bad Green Screen Video is Easy

The secret that most people selling the tools and software for the green screen video effect do not tell you is that it is really easy to create bad results. YouTube is littered with examples of horrible chromakey video. But, there is another secret. It is not much harder to produce fantastic chromakey video.

You do not have to spend thousands of dollars or hundreds of hours of effort to create videos you are proud to share with the world. One major key to success is how you light your screen.

The Big Screen Lighting Myth

There is a big misconception about shooting green screen video that comes from the companies selling screen and lighting kits. Search online and you will see an endless list of options for purchasing a kit that includes everything you need to shoot green screen video. The list of included items is always the same. You get a green muslin screen, a support stand to hold up the screen, and three lights. You always get three lights, and that is the problem.

To get the best results from the process, you need to light the screen separately from the subject. An ideal green screen lighting kit includes five lights. Two lights are dedicated exclusively to lighting the screen itself. The other three lights are used to light your subject.

The Best Lights for Your Green Screen

Flat even lighting is the goal when lighting a green screen. Any variation in brightness will make it harder for your editing software to remove the background while preserving edge details. In a home office video studio, space is usually at a premium, so you can afford to use big soft boxes or place lights far away from the screen. The easiest way to get good results is to use fluorescent or LED bank lights.

A bank light is nothing more than a large flat (usually rectangular) light fixture. Professional versions just look like fancy fluorescent shop lights turned sideways. In fact, you can make your own from inexpensive parts purchased at your local home center. There are a few things to watch out for when making your own. But once you know what to buy, it is easy to do.

LED bank lights are more expensive to purchase, but they last forever, have no glass tube to break, and can usually be dimmed to dial-in the perfect amount of light.

Placing The Lights

Lighting your screen with bank lights is easy. You place one light on each side of the screen. The lights should be oriented vertically so that the light shines out evenly from top to bottom. Adjust the angle and distance from the screen until the entire surface of your green screen is lit at an even level of brightness.

Once your screen is properly lit, you can use the other three lights that came with your kit to light your subject. Make a few critical tweaks to your camera settings and you will quickly be shooting amazing green screen video to share with the world.

The Benefit of LinkedIn for Actors and Other Industry Professionals

There is no doubt the importance of a well put together social media profile for professionals in today’s world. Facebook, Twitter, YouTube, and Google+ are some of the more popular social media platforms anyone with an internet connection can create. They are also the most thought about in terms of presence. But what about LinkedIn? I remember when LinkedIn first came out. I didn’t think anything of it but set up a profile anyways. Today, LinkedIn has over 477 million profiles ranging from individuals, businesses, and groups. It is the number one professional networking platform existing today. If the number of users isn’t impressive enough, the number of profile views for the first quarter of 2016 was 45 billion!

WHY SHOULD AN ACTOR CONSIDER USING LINKEDIN?

Why not? Seriously, in all actuality, what harm is there to spend the time to set up your professional profile? Outside my rhetorical question, let’s look at the practicality of what LinkedIn really is. Your LinkedIn profile serves as a digital resume. The features of LinkedIn help you organize your professional career and helps keep track of all the projects, experiences, volunteer work and education you get involved with. LinkedIn helps others who may be interested in working with you to get a quick snapshot of who you are – your focus, your character, and your expertise.

Being an actor, you are in one of the most competitive industry. Anyone who has been in the entertainment industry for any length of time knows it is about networking. It is about who you know and the projects you’ve been a part of. Sure, posting videos on YouTube helps, having a Facebook Fan Page helps, and possibly even your own web page. Social Media profiles like Twitter, Snap Chat, Instagram, and others help to engage with your audience and fans along with increasing your marketability. But what about your professional image? Fan’s are great, however, you are in “show business”. The most important part of that term is “BUSINESS”. If you are not developing your professional and business side, it doesn’t really matter what fans you have because fans won’t have anything to admire if you are not getting work!

HOW CAN YOU UTILIZE LINKEDIN?

The best aspects of LinkedIn is the ability to showcase projects, write articles, get endorsed by peers, and receive recommendations from those you have worked with. Casting Directors, Producers, and filmmakers are always in ready supply of talent. Same with Agents and Managers. Like it or not, you must show them, why you are worth their time. You may be able to act or sing, hit your marks or deliver on a dime. But, you are not the only one. More importantly, if you can’t show up to work on time, cause problems or have an attitude, it doesn’t matter how much talent you possess, your personality will overshadow all of that. We all want to work with professionals. They want to know who YOU are. This is where LinkedIn can serve you the most.

EXPERIENCE SECTION – The best part about this section is the ability to highlight the experience you have. Are you with an Agent or a Management Company? What work have you done in the past that relates to the Industry or otherwise? What did you do? How did you do it? What did you learn? What skills did you acquire? This information is great to know for someone looking to work with you.

PROJECT SECTION – Like a resume attached to the back of a Headshot, projects can be showcased on LinkedIn under the experience it coordinates with. For example, you work with ABC Talent Agency. While there, you were cast for project 1,2,3. You worked with XYZ actor/director/casting director. You have the ability to describe the character you played and other details more fully than what you could do on the back of your resume.

ENDORSEMENTS – We all have skills. Some skills fit directly with our field of work, others outside our field of work. Different experiences and projects cause us to utilize different sets of skills we possess. The Endorsement section showcases your most prominent set of skills. Further, this section allows for friends, peers, and network to endorse those skills. There is nothing more powerful than others who say… yes, he/she has these skills and they are developed to the point I am willing to endorse and recommend them for it.

RECOMMENDATIONS – Imagine working with an Actor such as Leonardo DeCaprio or a Director like Stephen Spielberg and they give you a recommendation because of your work ethic or your performance on set! That kind of endorsement would do wonders for your marketability. People like working with likable people. The best way to show you are such a person is through recommendations. This section highlights who you are beyond your performance. It shines a light on your character, your behavior, and work ethic. My advice is to build up your recommendation as much as possible. It only benefits you in the long run.

VOLUNTEER SECTION – Do you like charities? Are you involved with Non-profits? Why are you involved and what do you do with them? LinkedIn gives you the ability to talk about the charities you work with. Can you imagine what this does to your likeability factor? Can you imagine how this will help you stand out above the rest and the opportunities that can come from this one section alone!

CONCLUSION

Different social media platforms serve different purposes. Most focus on gaining followers, sharing your thoughts or moments in time. Others are about showcasing your professional experience. LinkedIn has become the platform for showcasing your professional side. The best part about LinkedIn is it continues to grow. You have the ability to link your profile to other website and social media platforms (IMDB, Website, Fan page, etc), you have the ability to take the time to develop a quality digital resume that will be accessible to those interested in working with you while building a track record of endorsements, recommendations, articles, and experiences. Don’t do what I did and wait to develop your profile. Get started today!

TIPS AND TRICKS

Remember, this is about promoting your professional side. To throw up some information in a half-hearted manner just to have it up is not going to work well in the long run. An old saying in the restaurant business is this… “The presentation is everything”; meaning, you may have the best tasting food, but if the presentation is bad, the food isn’t going to taste as good. This is because we eat with our eyes first. This is no different with your resume or your profile. You want it to stand out and you want it to be as professional as possible. So here are some tips to help you out.

1.PHOTO – If you don’t have a photo, you don’t have a profile. As an Actor, getting a professional photo (headshot) is part of the business. Especially if you are a junior talent, each time you update your Headshot, you need to get in the habit of updating your photo on LinkedIn with the new Headshot.

2. BACKGROUND IMAGE – The new layout for LinkedIn allows for a background image. Use this feature! It adds a unique touch to your profile and allows you to express yourself. Just be sure to keep it professional.

3. ARTICLES – LinkedIn allows you the ability to write articles. This is a great way to express yourself and your experience. Writing updates when you get off a project talking about your experiences can help tremendously. Writing about things that matter to you will also help others to learn more about you and the types of projects that will really help you shine. Plus, every time you post an article, your connections automatically get a notification. This builds up your presence in your industry.

NOTE: Be sure not to post restricted or Non-Disclosure information about any project you are working on… If you have any doubts, contact your agent, manager, or legal professional first. It is better to be safe than sorry.

4. ENDORSE OTHERS – Help your fellow actors out! They are struggling just as much as you are. If you work with someone who you feel does a great job or has a great character, let others know! Believe me, they will think very highly of you and I can guarantee, they will be just as willing to give you an endorsement and recommendation in return.

5. STAY PROFESSIONAL – Whatever you do, keep professionalism in the forefront of your mind for LinkedIn. This is not about harassing casting directors or filmmakers to be in their next film. This is not about posting what you did over the weekend or talking bad about others. Believe me, social media, in general, is a double-edged sword. You should not be doing this on any of your platforms, however, LinkedIn is the last place you want to do this. You will be Blacklisted quicker than you think!

This is only a brief summary of the benefits of a LinkedIn Profile. There is so much more to be learned about LinkedIn and structure so that your profile continues to Rank for page views among your peers and engagement of potential offers from agents, casting directors and other industry professionals.

Home Office Video Studio Lighting Stands

Home office video studios are almost always short on floor space. They are often set up in a spare bedroom that is 10 feet wide and 12 to 15 feet deep. That is about one third of the size of a professional video studio. The legs of a typical light stand open up to about three feet wide. Put two or three lights and a camera tripod in your tiny studio and it can get pretty challenging just to walk around. Maximizing your space means finding creative ways to support your lights without resorting to bulky studio lighting stands.

Rethink Your Lights

Large soft lights are generally the best option for studio lighting. They produce flattering light and soften the look of shadows. Many home office video producers turn to inexpensive CFL-based softbox lights, but these lights can be bulky and require those floor space devouring light stands to hold them up. You can get a beautiful soft light from other sources like rice paper lanterns hung from ceiling hooks or large floor lamps with rice paper shades. Use bright CFL bulbs in the lamps and lanterns to light up your studio without the light stands.

If your video productions mostly involve shooting with a webcam at your desk, try some table top lamps with rice paper shades. They come in a variety of sizes and funky styles. If you are creative, you can even make your own lamps.

Keep the Studio Lights and Ditch the Stands

Grips are the people on a movie set who are responsible for setting up the supports that hold the lights. Over decades they have invented many clever little bits of equipment for mounting lights without using stands. For us, the two most useful inventions they have come up with are scissor mounts and mounting plates. A scissor mount is basically a standard light mounting stud with a little x-shaped bracket at the end. This bracket can be clamped onto the support frame for a drop ceiling and lets you hang a small light overhead. The mounting plate is small metal plate with a light mounting stud attached to the center. The plate can be attached to walls, ceilings, or other sturdy objects using simple screws. Then, lights can be attached to the stud.

Scissor clamps and mounting plates are not very expensive and will let you securely mount the lights in your home office studio without using studio lighting stands.

The Devil is in the Details

Removing the studio lighting stands from your home office setup is not hard. But, the keys to getting great lighting for the videos you shoot are not so obvious. You have to pick the right kind of lights (or your colors can look washed out or pick up weird color casts, ) and you have to put the lights right lights in the right place.

Read my free guide and become an Instant Expert. You will learn how to pick the right lights for your studio and where to place them to get professional video results every time.